dark mode light mode Search

adidas introduces the AlphaBOUNCE XENO


Combining the popular new running silhouette with the light responsive technology that debuted on the ZX Flux back in February, 2015, adidas introduces the AlphaBOUNCE XENO. In natural light, the black material appears faint with deep shimmers of iridescent colors. With the flash of a camera, the material explodes with bright colors, spanning the entire rainbow spectrum. The material doesn’t just reflect one color but changes as the angle of the light shifts. The shoe is completely transformed through the lens of a smart phone camera in both video and photos, appearing at first glance an optical illusion.

AlphaBOUNCE XENO will be available for men and women for $120 USD on adidas.com starting Black Friday, 11/25.

 adidas-alphabounce-xeno-2 adidas-alphabounce-xeno-3 adidas-alphabounce-xeno-4 adidas-alphabounce-xeno-5 adidas-alphabounce-xeno-6 adidas-alphabounce-xeno-7 adidas-alphabounce-xeno-8 adidas-alphabounce-xeno-9

all images courtesy of adidas