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Behind The Scenes Of TIME’s Drone Special Issue Cover

Behind The Scenes Of TIME's Drone Special Issue Cover

TIME

Intel Shooting Star drones helped create their first magazine cover as part of the TIME drone special issue. The issue is the first TIME cover photo shot by a drone and featured an Intel drone light show. In early May, Intel’s drone team worked with TIME magazine to replicate a massive, iconic TIME masthead and red border in the Folsom, California, sky with nearly 1,000 Intel Shooting Star drones.

 

The magazine also includes an article contributed by Intel CEO Brian Krzanich, highlighting the innovation, transformation and new perspectives drones bring to our lives.

“I’ve always been amazed at how different an image looks when you put it inside the red border of Time,” said Time creative director D W Pine in a statement. “What’s interesting about this is that the image is actually the border of Time. I’ve looked at that border and logo every single day on a flatscreen monitor, and to see it up in the sky, at 400 feet in the air, it was very moving for me.”

 Behind The Scenes Of TIME's Drone Special Issue Cover

Exactly 958 drones were programmed to the precise shade of red that TIME magazine uses.  Together with Astraeus Aerial Cinema Systems and L.A. drones, the team carefully mapped the placement of the vehicles on the computer before sending them into flight in the night sky. Holding a camera in the air at just the right angle, the result was one of the biggest drones shows ever produced in the United States.

 Behind The Scenes Of TIME's Drone Special Issue Cover