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GF Smith Paper Show Space opens in London

GF Smith Paper Show Space

Guy Archard

Papermaker GF Smith has opened its first Show Space in London, which features a gallery filled with an undulating installation of colorful paper rolls. Housed across two floors in a building just off Oxford Street, the multipurpose GF Smith Paper Show Space will provide a place to meet consultants, act as an event and exhibition venue, and offer an immersive insight into the company’s products and history.

 GF Smith Paper Show Space

The architectural concept and creative direction of the over 1,200 sqm space has been developed by creative partner Made Thought, and designed in collaboration with architects d-raw. The concept is to keep paper as a centre stage, with a dark grey palette matched to one of the most popular Colorplan shades, and designed to provide the perfect backdrop to showcase the visual and textural subtleties of paper.

 GF Smith Paper Show Space

At the heart of the GF Smith Paper Show Space, a fourteen metre collection wall presents every paper the company has created or discovered, spanning every shade in the iconic Colorplan range to the most precious, technologically advanced and unique papers from around the world – sourced everywhere from the Lake District to Japan.

 GF Smith Paper Show Space GF Smith Paper Show Space GF Smith Paper Show Space GF Smith Paper Show Space

all images © Guy Archard