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How To Write A Real Estate Listing Description That Sells?

A Person Sticking a Sold Sticker on a Signboard

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Did you know that more than 90% of people tend to search for a house online? Thus, if you want to make your property a prospective buy, writing an ideal real estate listing description would be crucial for you, advises Compass 101.

But, what do you have to do to jot down a selling description for your property?

Well, when it comes to writing a description of a house, you will have to consider tracking a few aspects. In this article, we’ve shared a few tips regarding the same to help you out. Keep reading till the end to know more about it.

Writing A Property Description – A Guide

While writing a description for your property, you should always start with a bang. According to our source: Teifke Real Estate, you must provide the best feature of the same within the first 50 words of writing. However, it’s only the beginning.

There are loads of other things that you must do while curating an excellent property report. Here’s what you need to know regarding the same.

Tip – 1: Curate A Persuading Opening Statement

When it comes to elucidating a property description, the opening line should take upon the task of persuading people. It will either make your audience read the whole narration till the end or leave the page altogether. Let’s take an example to learn more about it.

Here’s what a bland statement may look like –

“This house in Texas has a huge and luscious yard.“

Yes, this statement provides the exact information that a potential buyer might be looking for. However, it doesn’t look too exciting at all. If you want to make it a little more persuasive, we’ll ask you to try some flowery words while writing.

Here’s how you can change the boring description into a convincing one –

“Check out this stunning ranch on a sprawling acreage with a customized barn!”

It’s pretty distinctive and has a rather elaborative style to it. Also, see, we have not used any jargon here. So, it’ll be pretty easy to understand for the reader as well.

Tip – 2: Spend A Little More Time On The Headline

While checking out your property description, the first thing your audience will see is the headline. Hence, if you can make this segment of your writing an enthralling one, it will be possible for you to grab everyone’s attention.

A headline of a property description, like anything else, should be punchy and enticing. Here’s an example that you may follow –

“Remodeled condo with new hardwood flooring and an unobstructed view!”

Yes, that’s all. Unlike the description, your headline should be short and crisp. There is no need to write more than 15 words in it. Also, try to avoid exaggerating your text as much as possible. Don’t write everything in caps too. It doesn’t look good at all.

 Young couple visits a house for sale

Tip – 3: Describe The House Accurately

When you are writing a description of your property, you will have to include as much data as possible in it. Yes, you have guessed it right. The report will need to have everything, including the door size, the windows, the number of rooms available in the house, etc.

However, while you are working on the same, don’t dwell on a single point for too long. For example, if you are writing about the dressing room, make sure to use a single sentence on it. Nothing more than that. The same goes for any other section of your house too.

Tip – 4: Don’t Use Too Many Jargon

When you are writing for a tech product or something as such, using one or two jargon would be ideal enough for you. However, you cannot do the same while jotting down the description of your house. Nope, not at all.

Remember, people, who are going to read the description of your listing, will not belong from the same industry as you. Therefore, even if you write something for their own benefit, they won’t be able to understand it.

Due to this reason, we will ask you not to use a single jargon at all. Even if you do, make sure to keep it a bare minimum of one or two, not more than that.

Tip – 5: Include Value Words

Like any other industry, you will find both value-added and red-flag words in the segment of real estate as well.

Words like “fixer” or “cosmetic” generally fall under the latter category, as you are not trying to flip your house.

That’s right.

The aforesaid words will be ideal for marketing when you are trying to flip a house. The same will not work for you when you are trying to sell a house that may need repairs.

In that case, you may try writing “landscaped” or some other word that describes the beauty of your house purposefully.

FAQs – Frequently Asked Questions

In this section, we are going to work on answering the questions that may come to your mind after reading this article.

How Do You Write A Good Listing Description?

When it comes to writing an ideal listing description, you can try using the following tips –

  • Format the whole report properly.
  • Pay attention to grammar, length, and accuracy.
  • Use creative words to shed light on the best features of your house.

How Can You Sell Your Listing Quickly?

When it comes to selling your listing, exposure will be the key for you. Aside from this, you will also have to optimize videos and add photos of your house. Besides, responding instantly should be one of your essential responsibilities as well.

Sell Your House Today!

In all honesty, selling a house from scratch can be pretty tricky. Hence, if you want to make your job easier, creating a well-structured real estate description will be critical for you. We are hoping that this article has helped you in this regard to some extent. But, if you still need some more assistance, make sure to comment below!