6 Ways Technology Makes Watching Sports Better 

6 Ways Technology Makes Watching Sports Better 

There is not a single sector that has not been influenced by the revolutions of technology. This includes the sports industry too. Even though the rules of almost all the games remain unchanged (more or less), ...
Why Rafael Nadal Dominates On Clay Courts

Why Rafael Nadal Dominates On Clay Courts

Structure is a quality as vital to sporting success as it is to architectural design. A building is only as strong as its weakest link. The same holds true in both team and individual sports. The golfer who ca...
NIKE Flight Ball

Nike Revolutionizes Football Aerodynamics

Nike has unveiled its new Flight ball for the 2020/21 Premier League, that futures geometric grooves and sculpted chevrons to reduce drag. Incorporating Nike’s new AerowSculpt technology, the ball delivers a...
Loong Swim Club, Suzhou, China / X+Living

X+Living Creates Fanciful Swimming Pool In China

Renowned Shanghai-based architecture studio X+Living has recently completed a fanciful swimming pool and recreational club for children and parents in Suzhou, China. X+Living’s projects all share a common den...
How Technology is Changing Professional Sports

How Technology is Changing Professional Sports

Every industry is starting to feel the full force of technology, and sport is no exception. This integration is seeing a world of opportunities open up for both players and fans for sports. It’s no surprise t...

adidas Limited Edition adizero F50 Tattoo Pack

adidas has unveiled a limited edition redesign of the adizero F50 as part of the #ThereWillBeHaters collection: the new adizero F50 Tattoo Pack. The design of the adizero F50 Tattoo Pack represents the creativi...

Nike and Teague unveil the Athlete’s Plane

Nike in collaboration with design firm Teague have conceived a customized private jet that is meant to swaddle athletes in supreme comfort, optimizing transfer of the teams to and from the field. Imagine a W...

Nike introduces the Hyperdunk 2014

Designed to stand the heat and breathability needs of summer hoops, Nike introduces the Hyperdunk 2014. The Nike Hyperdunk continues to evolve its innovative legacy established in 2008. It was an introduction t...

Adidas miCoach Smart Ball

Adidas introduces the Smart Ball, a Bluetooth Smart and app-enabled soccer ball with integrated sensor technology for dead-ball kicking training such as penalties, free-kicks, shooting, corners, long passes o...