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Williamsburg Apple Store, Brooklyn

Nic Lehoux

Apple’s first Brooklyn retail store, designed by Bohlin Cywinski Jackson, recently opened its doors in the heart of the popular and evolving Williamsburg neighborhood. Bohlin Cywinski Jackson designed the 13,700-square-foot retail space to complement the borough’s historic industrial past, drawing inspiration from the brick façade and arched openings of the preexisting building.

This store has a distinct look and feel compared to Apple’s other New York locations, including a new retail program meant to draw in the street’s public life and serve as a community gathering space.


The interiors include polished concrete floors, brick walls, and acoustical wood ceilings. Exposed structural steel and mechanical systems add to the raw, unadorned feel of the store, which is lit by dozens of custom-built pendant lights made by a local fabricator.


The store’s back wall features a massive video screen accompanied by a set of movable cube seats for product demos, entertainment, and lounging. Storefront windows allow daylight to fill the space and passersby to peek in while walking through the busy neighborhood.

The Williamsburg store marks Apple’s sixth New York retail space designed by Bohlin Cywinski Jackson-the architecture firm responsible for many of the company’s most notable stores designed in the past 15 years.

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all images © Nic Lehoux