Real estate is one of the fastest-growing industries in the world today, with a compounded growth rate of 3%. By the end of 2021, the global real estate market will be worth upwards of $2.75 trillion. By the end of 2025, the global real estate industry is expected to grow by 8% and be worth $3.72 trillion. Real estate also happens to be an extremely competitive niche, where you have to hold your own among seasoned competitors.
In the US, there are more than 2 million registered realtors. You have to create a robust marketing strategy if you want to stand out from the competition. It’s not realistic to expect big changes overnight, but the right practices can put your business on the front page of the internet. One of the biggest resources within your grasp happens to be the internet and social media. Here are 10 amazing real estate marketing ideas that will help you grow.
1. Make a YouTube Channel & Upload Video Walkthroughs
This is an easy way in which you can showcase your houses, apartments, etc., to people who would be interested in buying/renting. Setting up a YouTube profile is extremely easy, and you can also keep track of video performance as well. Videos on YouTube can be optimized for search engines as well. Real estate video marketing is a great way to showcase the houses you’re selling.
Create short property explainer videos for your business and share them across your social media channels to increase your chances of success in making sales or conversions on property-related deals. The explainer videos can help you develop a perfect position to market real estate by concentrating on your customer’s problems and articulating a solution to them in their language.
2. Set Up an Instagram Account and Post Aesthetic Home Pictures
Another clever way of showcasing your products and reaching out to your target audience is to set up an Instagram account. 81% of Instagram users use the social media platform to look up businesses, products, and services. Hire a professional photographer to take aesthetic pictures of your properties. You can also use fun features like stories and reels to boost the account’s overall engagement levels.
3. Build a Professional, Interactive, and Attractive Business Website
In this day and age, it is a ridiculously bad idea for businesses to not have some sort of online presence in this day and age. Hire a reliable website developer to build an attractive business website for your real estate agency. Make sure that the website is professional and interactive – so that prospective clients can make the most of it. Remember to get it fully optimized for most search engines.
4. Start a Blog About All Things Real Estate
Good content is the key to proper search engine optimization and digital marketing. Include a blog section on your company website and update it regularly about topics related to real estate. If you add valuable information to your blogs, then you will receive a steady amount of traffic. The traffic you receive from your website blog will slowly start translating into clients, sales, and increased revenue.
5. Start to Advertise Your Agency on Facebook
67% of Facebook users visit the page of a local business at least once a week. Facebook has a powerful set of tools for business owners and marketers – and a Facebook account is a great way to spread the word in local circles. With an advertising audience of 2.14 billion people, this is the best way for your real estate agency to make a name for itself.
6. Start to Invest in Direct Sources of Revenue
SEO and lead generation through content is not a quick process – it will take you time to reach high rankings organically. Meanwhile, you need to establish direct sources of revenue and lead generation, such as pay-per-click (PPC) ads. PPC marketing is a relatively inexpensive way to gain directed traffic to your website. Use a proper analytics system to channel and structure your PPC campaigns.
7. Start to Use Email Marketing Campaigns
Install and implement a powerful email marketing system for your business. This is a great way for you to collect the email addresses of prospective clients. You can store the information on your company database and send marketing/promotional emails to them from time to time. An email marketing strategy can be very successful if the content of the emails is personalized. This can be done via data analytics.
8. Ask for Video Testimonials from Happy & Satisfied Clients
The best way to build trust with prospective clients is to provide testimonials. A great real estate video marketing idea is to create and upload testimonial videos featuring satisfied clients you’ve worked with before. You can also ask them to give you a good review on Yelp or any social media platform. This simple request can help you build a rapport with your community.
9. Set Up a Local Business Page on Google
Setting up a local business page on Google is a terrific way to improve the SEO process. Make sure to target the right keywords while doing this so that your agency is the first result on the page. Remember to provide the location of your real estate agency, as it will help clients to find realtors present in their vicinity. You can also collect reviews online!
10 .Try to Create a Unique and Memorable Brand Identity
The key to success in any industry is to create a memorable and lovable brand identity. Depending on your target audience, you need to inculcate a unique “voice” for your real estate agency. You can do so by using social media and interacting with your followers, responding to inquiries, and so on. You should also use traditional marketing tools like posters, flyers, and print ads.
Summing Up
These have been 10 of the most helpful real estate marketing tips that can help you carve out a niche for yourself in the competitive industry. The most important piece of advice is to do your research and due diligence. Next, you definitely need to invest in a swanky website and an active internet and social media presence. Stay ahead of the competition, and don’t be afraid to take some risks while you’re ideating. This will help you develop something unique that your clients will love!