Nowadays, many storefronts are straying away from leasing permanent brick-and-mortar locations. Although many people still have their first original storefront as an act of remembrance, the majority of all business transactions are completed online. Although some industries thrive with this arrangement, others struggle to understand the tricks for succeeding in an online environment. When facilitating pop-up shops, brands have the opportunity to create an engaging environment without incurring the expenses associated with a brick-and-mortar store. In addition, these shops can stay open for as long or as briefly as the owner desires. In this article, we will share four things to remember when designing a pop-up shop.
1. Less Is More
When facilitating a short-term shop, less product often goes a long way. The typical shop is relatively small in nature. With a limited amount of space, it is best to showcase a few stellar products rather than trying to cram many lines of inventory into one room. When you highlight your best pieces, you will create an attractive ambiance for consumers.
2. Intuitive Is Best
Pop-up shops typically struggle with design. Since the racks, shelves, and stands being used are often not designed for smaller spaces, it is hard to find a setup that is intuitive to the consumer. Do your best to secure a venue that has ample room for your shelving and storage. When you can navigate the room with ease, it will be easier for a larger sum of people to filter through the space.
3. Know Your Audience
When you facilitate a short term shop, you likely have less knowledge of your target audience. With a brick and mortar store, more investment is made in the market research. Although you may not complete intensive research for limited assignments, do your best to understand the knowledge that is available to you. When you know your audience, you can better choose which products to display as decor throughout the space. This knowledge of your audience will help you choose the rental space that is right for you. Whether you are looking for an art gallery rental New York City or a retail shop in Los Angeles, there are options that will accommodate your preferences.
4. Aim to Raise Awareness
When facilitating a pop up shop, it is easy to have the temptation to display promotional items in every portion of the space. Rather than focusing on promotional pieces and sales displays, work on creating an ambiance that is attractive to the end consumer. Use compelling marketing techniques, simple quotes, and crisp designs to decorate the space. By doing this, you are helping to portray the personality of your brand. Your brand personality will have a better long term effect on sales goals when compared to promotional materials.
Short term rental spaces give companies the opportunity to expand their reach into new locations. With this expansion, brands have higher levels of exposure to their target audience. When designing these spaces, aim to create a lovely ambiance rather than crowding the highest amount of inventory possible into the venue.