In São Paulo’s upscale Vila Nova Conceição neighborhood, Studio Arthur Casas has unveiled Sete Apartment—a 335 sqm residence blending architectural precision with gallery-like artistry. Designed for a couple with an extensive contemporary collection, this 2023-2024 project redefines integrated living through fluid spatial planning, tactile materiality, and bespoke design solutions.
The apartment’s DNA lies in its seamless connectivity. Social zones—a gourmet kitchen, dining area, living room, and home theater—merge into a dynamic circuit for entertaining. Oversized openings frame lush greenery, while sunlight filters through a perforated cobogó wall, casting ever-changing patterns. Cleverly, guest rooms double as weekday home offices, transforming into playful dens for grandchildren on weekends—epitomizing versatile design.
Material contrasts orchestrate warmth amid modernity: exposed concrete ceilings anchor spaces, while Santa Margherita terrazzo sweeps from floors to custom furniture, including a monolithic console supporting a Luba Wolf sculpture. Walnut wood paneling softens walls and cabinetry, creating visual rhythm. This dialogue culminates in the hallway, where terrazzo meets timber at a backlit shelf showcasing works by León Ferrari and Daniel Senise.
The living area spotlights Brazilian design mastery. Arthur Casas’ own Fusca Sofa (for Micasa) faces his Shops bench and Bala Soft side table (for Etel), alongside Jorge Zalszupin’s JZ Tea Trolley and Gubi’s Grasshopper floor lamp. Artur Lescher’s installations punctuate walls, proving the space a true collector’s haven.
Adjacent, the dining zone features Casas’ Rino table flanked by Zalszupin’s Senior Metal armchairs, crowned by Ana Maria Tavares’ mirrored artwork. Suspended above, the Belly Lamp (Casas/Studio Objeto) and FLOS’ Arrangements Line pendant sculpt light. In the gourmet kitchen, Gaggenau appliances vanish behind minimalist cabinets, emerging only during use to maintain aesthetic purity.
A critical innovation resolved the exposed concrete ceiling’s technical challenge: a perimeter cove seamlessly conceals air conditioning grilles and lighting systems while preserving the raw aesthetic. This harmony extends to the master suite, where a timber ceiling and concealed cove lighting foster serenity. The en-suite bathroom reignites the terrazzo narrative, paired with Casas’ Mineral bathtub(Valivé).
As part of a Casas-designed building, the apartment embodies unified design coherence—from architecture down to furniture. “Every element is fundamental to the whole,” notes the studio, cementing Sete Apartment as a testament to holistic Brazilian modernism.