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Digital Asset Management System: How Important Is It For Creative Teams?

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Ivan Samkov from Pexels

Every day the average internet user is exposed to thousands of ads, all calling for the user’s attention. That means for a brand to capture the audience’s attention, its marketing content must stand out from the crowd. 

With this increase in demand for content, creatives have to work with countless digital assets, which are often overwhelming to manage. Fortunately, digital assets management (DAMs) tools can help in effectively organizing, storing, and ensuring easy access to digital assets. 

If you are yet to join the list of organizations adopting DAMs, below are some critical reasons that may make you want to join the bandwagon.

Keeps Your Digital Assets Organized

In the beginning, you may think of storing your assets on a local computer, but that is not a good idea. A computer can crash at any time leading to the loss of your assets. 

Besides crashing, organizing your digital assets on a local computer can be a real challenge. The better option is cloud storage like Google drive. 

However, you will realize that organizing your assets in Google Drive or Dropbox for quick access can still be a challenge as you scale up, making a data asset management system your best bet in keeping your assets organized.

Understandably you do not want to jump on a new digital assets tool and lose the assets on your current system. 

But you don’t have to worry about all that. This resource on how to organize digital assets can shed more light on how to transfer digital assets.

Streamlines Collaboration

Creating content that converts is not a one-person show. It calls for the collaboration of many players in your organization and, at times, persons outside your organization.

A good DAM allows all persons involved in creation to access a digital asset and make applicable changes, comment, or give recommendations on improvements without needing to go through a back and forth communication via email.

This ability of team members to make changes to the same assets means that every contributor will have access to the latest version of a project while allowing for backtracking on changes made.

As a result, it eliminates the chances of confusion where you would have one or several members of a team working on an outdated version of a given piece of content.

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Helps You Maintain Creative Speeds

Many creatives shy away from adopting cloud-based asset management solutions for fear of the lag they can bring in their workflow.

While it is true that many cloud-based solutions like Dropbox and Google Drive may have some lag that can affect the creative team’s speeds, a reliable DAM tool should be able to address those challenges. 

But there will always be some form of lag in cloud-based solutions. However, the delay resulting from the lag is nothing compared to the time you would take to locate a digital asset in a physical hard drive.

Enhances Brand Consistency

What you portray as a business becomes your brand image; any deviation from what your brand stands for can undermine your brand. It only takes a single outdated post or low-resolution asset to jeopardize your brand’s credibility. 

DAMs allows your creative team to store your latest versions and approved brand assets in a centralized portal, ensuring that all the assets posted on any platform meet that standards set and eliminating the chances of using wrong assets on a campaign.

Final Words

A DAM tool is a critical investment in the modern business world, and there is no reason you shouldn’t invest in one. Besides helping you organize, distribute, and store digital assets, it will help you increase employee productivity and save crucial time.