Korean automobile manufacturer Kia has recently introduced the Concept EV4, which features a four-door configuration that could be perceived as a sedan. Nevertheless, the vehicle’s dynamic and striking design embodies more than just a typical sedan, but rather a novel category of electric sedans that epitomizes innovation.
The concept presented by Kia embodies the essence of the ‘Power to Progress’ principle, which is a fundamental tenet of the ‘Opposites United Untied’ design philosophy. The ‘Power to Progress’ principle is centered around the skills, expertise, and creativity that have been honed during Kia‘s recent period of design-led transformation. This approach serves as a catalyst for the development of groundbreaking products that not only set new benchmarks for individual vehicle design but also redefine entire sectors. The Concept EV4 is a prime example of this innovative approach.
Inspired by the ‘Power of Progress’ and manifested through a harmonious fusion of confident, geometric diagonal character lines and rich yet technical surfaces, the Concept EV4 represents a new value, approach, customer experience, and typology. Aspects such as the evocative sleek low nose, the elongated, dynamic long-tail silhouette, and the technical roof spoiler, all attributes reminiscent of sports and racing cars, affirm the Concept EV4’s status as an entirely new type of EV sedan.
An aggressive facial impression complements the Concept EV4’s progressive, technological silhouette. Featuring a wide, imposing stance, with headlamps located vertically at the extreme outer edges of the hood and front bumper, the model further symbolizes the brand’s determination to push boundaries and accelerate the EV Revolution.
The interior features a sleek and spacious horizontal layout, incorporating stylish design elements that prioritize the driver’s experience without obstructing their view. To achieve this, Kia designers have placed an air conditioning control panel that can be neatly stored in the center console when not in use and applied pin-style air vents that offer the flexibility to change patterns, among other refinements to the interior design.
The cocoon-like ambience of the cabin enables the driver to engage with the vehicle in a new and unobtrusive way. Presented via twin digital screens, a slimmed-down instrument panel delivers subtle levels of driver orientation, helping clear the mind from distractions and prepare for upcoming tasks.
The Concept EV4 comes with a new ‘Mind Modes’ feature that adjusts ambient lighting and animated ventilation patterns. In ‘Perform’ mode, the driver is presented with all the information they require to perform at their optimum and get the most out of their day. In contrast, ‘Serenity’ mode offers a range of digital graphics to create a more relaxed ambience for reflection and restoration.