Mazda Motor Corporation has unveiled the MAZDA ICONIC SP, a revolutionary concept car at the Japan Mobility Show 2023. This compact sports car concept is designed to embrace the new era and cater to the desires of car enthusiasts who truly appreciate the joy of driving.
One of the standout features of the MAZDA ICONIC SP is Mazda’s innovative two-rotor rotary EV system, which not only remains compact but also offers incredible flexibility in terms of layout. This allows the concept model to have a low center of gravity, resulting in enhanced driving performance. The batteries are charged using a recyclable energy source, while the two-rotor rotary engine, used for power generation, runs on carbon-neutral fuel.
The stunning Viola Red color of the MAZDA ICONIC SP is more than just a visual choice. It represents Mazda’s commitment to enriching life-in-motion for their customers, based on their corporate philosophy.
Masahiro Moro, Mazda‘s CEO, expressed his excitement about the MAZDA ICONIC SP, stating that Mazda will always strive to remind people of the pure joy and significance of cars in their lives. As a company that is passionate about creating inspiring mobility experiences, Mazda is dedicated to shaping the future alongside their partners and fans who share the same love for cars.
With a strong determination, Mazda aims to enrich the lives of their customers by delivering not only the joy of driving but also the joy of living. They will continue to prioritize the ‘Joy of Driving’ under their core value of being “Human Centric” and create unforgettable moving experiences in their customers’ daily lives.