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Nendo designs packaging for shu uemura’s TSUYA skincare products


Japanese studio Nendo designed cosmetic containers for the new shu uemura’s  TSUYA skincare series. TSUYA skin is a collection of skincare products whose purpose is to realize shu uemura’s ideal of ‘smooth, soft and transparent’ skin. “We wanted our packaging design to express the product concept, so we adopted a softly rippling surface” explain the designers. Waves on the inside are expressed on the surface of the bottle, reflecting the idea that beauty comes from within and giving the entire bottle an elegant tension.


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all images © HITOSHI IWASAKI – video courtesy of shu uemura