During the 600+ episodes of The Simpsons, one thing has remained consistent: Marge and Homer haven’t touched a roll of wallpaper in over 30 years! The simple decor style has been synonymous with American suburbia since the show first aired back in 1989.
These steadfast interiors sparked an idea in the minds of the creative at UK studio NeoMam – What if Homer and Marge hired an interior designer to zhoosh things up a bit?
The team worked with interior design consultant Pat McNulty to choose 2019’s most popular decorating styles – and then applied them to 742 Evergreen Terrace using a little digital wizardry.
The project is part of a series of visual content campaigns commissioned by Angie’s List, with the goal of inspiring homeowners by introducing new ways of thinking about the spaces in their homes.
“In order to redesign and redecorate the Simpsons’ home, the first step was to identify different rooms that could use a makeover,” explains NeoMam. “We then enlisted the help of interiors consultant Pat McNulty to guide us through the latest trends in furniture, interiors colors, decor accessories, etc.” With all the research in hand, the design team worked to meticulously recreate the Simpsons family’s rooms in line with 2019 interior design trends.
To help readers envisage what the rooms were like beforehand, the team also created digital renders of how the original animated rooms would look in the real world – so they have seamless ‘before’ and ‘after’ shots to compare.