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Tips for Designing an Appealing Trade Show Exhibit and Display Counter That Stands Out

Exterior view of the Pedrali exhibition stand at the Salone del Mobile 2022 in Milan


Trade show exhibit and display counters are a great way to get the word out about your business. They allow you to reach thousands of potential customers, so you must have a well-designed booth that stands out from other exhibits. Here are some tips for designing an appealing trade show exhibit and display counter:

Consider Taking Professional Help If You Are Not Comfortable DIY

If you are not comfortable with DIY trade show displays and exhibits, it might be a good idea to consider hiring a professional. The option of customized rental trade show displays and exhibits is also available. However, it is more effective for businesses with a new product to display at every trade show.

There are around 6370 businesses in 2022 in the US that plan trade shows and conferences and can help you with their professional expertise. Here are some things you should keep in mind when looking for reputable companies:

  • Find out if they have experience creating custom tradeshow exhibits and displays. You can ask them about past projects or browse their website for examples. If they do not have any photos on their site, this may indicate that they do not do custom work or that they only offer standard products instead of customized ones.
  • Ask about how much time it takes to build each display unit from scratch and how long it takes from start to finish.
  • Do your research about different types of materials used in making tradeshow booths because there is no one size fits all solution here either. Some materials look nicer than others but cost more per square foot, so make sure all these factors weigh into making an informed decision.

Think of Your Booth as a Storefront

If you’re new to trade show marketing, you must understand that your booth will compete with many other booths for attention. It’s essential to think about how you want your booth to look and feel in the same way as if you were designing a store. Your goal is not just to get people into your store but also to keep them there long enough to make an impression. Here are some tips for making sure yours stand out from the crowd:

  • Use signage to attract attention
  • Use graphics and images to tell a story
  • Use technology that enhances the experience
  • Use lighting that draws attention
  • Use the color(s) that make an impact

Invest in Lighting to Make Your Exhibit Stand Out

Lighting is a critical component of your exhibit design, as it can be used to create a dramatic effect and highlight specific areas of your display. The right lighting will showcase your products in the best light, draw attention to important aspects of your display, and make video content more engaging.

Use lighting to highlight and focus on specific products or areas within the booth. For example, you may use spotlights on smaller items like pens or USB drives so that people can stop by for those items before looking at other things in the booth.

You can also use video displays as part of an overall immersive experience. You can use them by highlighting them with spotlights so that people know where they should look when viewing video content. Video displays are eye-catching, and customers pause while looking at the video displays. According to data, approximately 86% of businesses find videos as a preferred marketing tool. It will help ensure that each visitor gets maximum benefit from seeing what’s happening inside these videos since there’s no chance anyone misses out.

Choose Canopies and Banners Wisely

Once you’ve chosen the right shade and determined the length and breadth of your booth, you can begin thinking about the canopy or banner that will best capture the spirit of your brand.

The first step is finding one that’s big enough for your needs. For example, if you’re in a large exhibit hall with other companies, their displays will be bigger than yours. If that’s the case, ensure to choose a display with room for another company to stand next to yours. A good rule of thumb is to ensure that your canopy or banner measures at least as wide as the width of your booth, no shorter than 6 feet deep. People should not feel claustrophobic under it when they’re looking at samples or trying on clothes.

 Pedrali stand at the Salone del Mobile 2022 in Milan

Use Images to Tell a Story and Make Sure Those Graphics Connect With Your Customers

As you create your display, you should use images to tell a story. But make sure that the graphics you choose connect with your target audience.

For example, if you’re selling sporting equipment, use images of athletes competing in sports or using their gear. Choose an image that matches the sport or type of equipment that’s being displayed on your exhibit table or countertop display.

In addition to telling stories through images and graphics, ensure they are high quality and consistent with your brand identity. Also, ensure they’re relevant to your industry, so they attract attention from potential customers at trade shows and conferences.

Incorporate Technology into Your Design

The most creative and innovative displays use technology to help tell their story. It can include anything from interactive touchscreens, augmented reality elements, and virtual reality headsets that are used to show off new products or services. The use of digital signage is gaining ground considerably. According to data, digital signage reaches approximately 135 million people weekly. This figure is significant for small businesses to cover more ground and customers.

It’s also important to consider the technology available at your trade show exhibit. For example, if there are going to be power outlets spaced out apart from each other, it might not make sense for you to invest in a large display that relies on electricity. Instead, opt for something smaller that can run on batteries.

Play With Contrast

Contrasting colors are easy to draw attention to your trade show display. Contrast is the difference between two colors or two shades of the same color. For example, one could use a black backdrop with white text to create contrast and make the text stand out better. Using contrasting material textures can also be effective in creating visual interest.

Another way that contrast can be used effectively is by choosing certain materials over others because they have different sizes or shapes than you’re typically used to seeing at trade shows. For instance, instead of using cardboard boxes to package your products for shipping purposes, try plastic ones. You may find that this small change makes all the difference when it comes time for customers visiting from overseas.

Keep Things Simple

One of the most important things you can do is to keep things simple. Just because you have a lot of things going on at once, that doesn’t mean your display needs to be overcomplicated or include more than one thing at a time. If possible, keep your trade show booth display as simple as possible.

In order words, don’t overdo it by including too many things in one place. It will confuse people rather than entice them to buy something from their comfort zones.

Use These Tips as a Guide When Designing Your Next Trade Show Exhibit and Display Counter

The above tips have helped you to understand how to design an appealing trade show exhibit and display counter. Remember, the goal is not just to attract attention but also to create a compelling experience for your visitors. Therefore, focus on the details and incorporate elements like lighting, contrast, and images into your design to have visual appeal and functionality.